Your First 90 Days as a Licensed Contractor
The license makes you legal. It does not make you operational. This is the checklist for the gap between "I have a registration number" and "I can run a job from first call to collected payment without improvising."
Days 1 to 15: Make yourself findable and reachable
- Registration number on contracts, estimates, ads, and vehicle.
- One phone number that always gets answered or returned the same day. Speed to first contact is the single biggest controllable factor in whether a lead converts.
- One place every lead gets written down: name, source, phone, address, scope, next action. A spreadsheet beats memory. A CRM beats a spreadsheet, but only if you actually open it.
- Google Business Profile created with your real service area and category.
Days 15 to 45: Build the job pipeline before you need it
- Write down your first-contact questions. Minimum set: name, address, what work, when, decision-maker present, how they found you, and the permit trigger questions (structural changes, new or resized openings, electrical, plumbing, HVAC).
- Never tell a customer "no permit needed" on the phone. Decide permit questions during estimating, in writing, after you have seen the job.
- Create a site visit worksheet so every walkthrough captures the same data: measurements, photos, access issues, unknowns.
- Structure every estimate in phases: protection and demo, rough work, primary install, finish and punch. Phased estimates make change orders explainable instead of adversarial.
Days 45 to 90: Protect the money
- Use a written change order for every scope change, priced before the work happens. Verbal change orders are how five-figure losses start.
- If you use subs: written agreement, proof of their insurance, and a signed lien waiver before final payment. Every time, even friends.
- Define your closeout: punch list walked with the customer, final payment terms in the contract, and a review ask when the customer is happiest, which is the day the job finishes.
- Track one number weekly: leads in, by source. You cannot fix a pipeline you do not measure.
The pattern behind all of it
Every item above is a piece of process someone learned by losing money. Process is what lets you hand work to a helper without standing over them, and what makes a customer trust you before you have fifty reviews.
The whole system, already written
The Home Improvement Contractor Operating System packages all of this as runnable procedures: the 7-step pipeline from lead to payment, 12 checklists, and 7 SOPs, each with a definition of done and the "never do" list that prevents the expensive version of the lesson.
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